People's Postcode Lottery: next generation media thinking?

postcode lottery advert
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postcode lottery advert People's Postcode Lottery's in-house creative team, alongside the broadcasters, developed the campaign, from the art-direction to on-set support  The Postcode Lottery has been rapped by Britain's ASA for suggesting that participating in a lottery was a way to solve financial concerns   ITV and People's Postcode Lottery have teamed up for a new on-air partnership aimed at showing what a big win really feels like

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